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Real estate marketing is a unique kind in the world of marketing. If you're talking about residential real estate marketing you could be referring to: marketing homeowners in order to get them to hire you to buy their home.
Sell to renters or homeowners to convince them to buy an apartment.
Promotion to potential buyers of homes so that they decide to purchase your client's home
In addition, marketing yourself as a real estate agent in Los Angeles will be different when compared to marketing your business in a small town in West Virginia. There isn't one single marketing strategy or formula that works across all markets and help you find clients who are interested in real estate, or negotiate great deals for your clients' properties. The strategies for marketing real estate you choose are based on the local market, your ideal customers, and your individual preferences. Have a look at the recommended follow more blog tips.
The Five Phases of Real Estate Marketing
Agents can't just get clients in a matter of hours or even minutes. We need to understand that there's no single method to gain and keep new clients. There are five phases.
1. Lead Generation
This is how you find and make contact with potential buyers of real estate. It is the most widely talked about aspect of the real estate marketing process although it's just a small piece of the entire process. All the methods are able to create leads that are qualified. Although all methods can work We recommend commit to no more than three channels and measuring and optimizing their performance over time.
2. Lead Nurturing
Even if you have an impressive list of qualified leads it's not realistic to expect them to do business with you, particularly if they don't know you personally. A typical lead from the internet is not likely to buy or sell a house within 6 to 18 months. The typical lead is converted to customers after 8-12 times. A majority of real estate agents fail to market since they don't follow up with leads more than once. Real estate marketing is all about building trust with your leads and focusing on the long-term. Consider this from the perspective of your prospective lead. They may be interested in buying or selling a home however, they don't know where to begin or where to start. They may come across you on the internet and want to work with you, but become distracted and forget about your real estate business or their objectives as a result. On the other hand, if you consistently nurture your leads by engaging with them and providing value (NOT bragging about you and your company) They'll be much more comfortable coming to you when they're ready for a purchase or sell. The lead will convert more easily if they're properly cared for. This brings us to the third step. Check out the most popular lead generation for realtors website tips.
3. Lead Conversion
Converting someone is the moment they become a customer. It usually happens through signing a listing arrangement. It is among the most rewarding parts of real estate, but acquiring new clients isn't possible without nailing down an effective and efficient method for generating leads and then taking care of them until they like, know and trust you and are motivated and able to buy or sell a house. You can help your leads make a significant difference by offering value and building trust prior to and during the phone call. To increase your lead-to client conversion rate, for example, you might send the client a video explaining how you prepare your client for the appointment.
Contact the Lead to send an endorsement from a previous client
Mail to the contact a letter including a description of your home and a schedule.
To enhance their knowledge to improve their knowledge, create an identical market analysis and/or local market report to your lead. Share it with them at a listing meeting.
4. Client Servicing
This is about working with clients to help them reach their real estate objectives in the most enjoyable way possible. This is a crucial stage in advertising for real estate since your aim is to please your customers and encourage them to recommend you to other clients. Recommending customers to us is cost-free. It is a result of reputable and knowledgeable sources.
5. Client Retainment
Acquisition of a new customer is often five times more costly than keeping an existing customer (source Elasticpath.com). In this regard, retaining clients is a vital element of real estate advertising, particularly if you already are already operating a book of business. Follow-up after sale is essential to retain clients. We recommend calling customers every day, once a week or a month following the transaction to monitor their progress and ensure that everything is working smoothly. If they're experiencing any difficulties, you'll be there to assist them in navigating the process.
Client Nurturing. Provide valuable information (emails and mailers and invitations, announcements or information, etc.) Every day.
These two things will allow you to stay contact with your customers and help them feel comfortable about making a purchase. Clients will remember you more should they be ready for a second home purchase, or if they refer to someone else. Visit Sold Out Houses today!
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